Working with the Visual Merchandising team at Christian Louboutin marks my first experience as an in-house graphic designer. I worked with a talented group of artists and designers to create a concept for a pre-store launch. The Louboutin aesthetic can be described as a fun mix of elegance, class and audacity, so the aim for this project was to capture these three qualities into the proposed design, which would serve as the visual concept for a hoarding graphic.
Role : In-house Graphic Design Intern
The concept for the hoarding graphic was inspired by kaleidoscopes. By photographing, photo editing and composing the shoes in a kaleidoscopic layout, the resulting pattern served as the basis for creating the hoarding graphic and branded merchandise.