In 2021, I teamed up with the organisation’s communications office to reframe the brand message to reflect a fortified visual identity. One that is as meaningful and compelling as its humbling vision for the greater good of global health. Seed Global Health’s refreshed brand now reflects an expanded colour palette, updated typography, photography guidelines, patterns and iconography. There is also new opportunity to develop an illustrative aesthetic.
The oval motif that makes up the logo represents the seeds for brighter, healthier futures that the organisation plants (with partner countries) to build a robust health workforce for the communities that need it the most. The rotation of the in circular form depicts the multiplier effect of Seed Global Health's transformative work.